Boston – Apr. 2nd, 2015 – Hub’Scan Inc. received the Excellence Award for Best New Technology of the Year 2015, rewarding its core SaaS Platform Hub’Scan EX. The award was presented by the Digital Analytics Association (DAA) at the 2015 annual gala in San Francisco.
This prestigious award recognizes the outstanding contributions to the digital analytics industry by individuals, agencies, vendors and practitioners. In many respects, the DAA Excellence Awards are to digital analytics what the Academy Awards are to the cinema industry.
Hub’Scan was initially nominated for the award in December of 2014 and then was elected as one of five finalists after a vote by DAA members. In the final round, Hub’Scan was up against other prestigious names such as Google, Ensighten, Visual IQ or Webtrekk. The final decision was made by a panel of judges composed of renowned industry experts.
“We are proud to see Hub’Scan recognized as the DAA’s Excellence Award for New Technology of the Year.” says Eric Dumain, Founder & CEO at Hub’Scan. “With Hub’Scan, we have proven that we provide innovation and disruption to the digital analytics industry. This award is further sign of the recognition by our peers in digital marketing.”
In his acceptance speech, Eric Dumain acknowledged the work accomplished by the Hub’Scan team and had a thought for late boss Steve Jobs from his days at Apple.
“It is gratifying to recognize how our industry has evolved and prospered, as shown in the increasing sophistication and ingenuity displayed by the annual award nominees. The DAA is proud to honor these individuals and organizations who are contributing so impressively to the field of digital analytics”, said Charles Davis, VP, Solutions Director at Blast Analytics & Marketing and Chair of the Awards for Excellence Committee.
About Hub’Scan Inc.
Hub’Scan Inc., is the creator of award-winning Hub’Scan EX, the world’s most advanced digital marketing quality assurance SaaS platform. Hub’Scan EX lays the groundwork for digital analytics business processes. Combined with a unique model for exhaustive tag auditing, it ensures 100% tag coverage, compliance and efficiency 24/7. Hub’Scan EX addresses global ecosystems and manages tagging compliance and data layer quality for traffic acquisition, visitor behavior and customer conversion.
Learn more about Hub’Scan at http://www.hub-scan.com.
Contact : Kelly Merran – firstname.lastname@example.org
About the Digital Analytics Association
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has members around the world, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at http://www.digitalanalyticsassociation.org.
Contact: Judith Vanderkay, +1 781-876-6208 or at email@example.com
Hub’Scan EX Selected as Digital Analytics Association Awards Finalist for New Technology of the Year
Revolutionary Digital Analytics Optimisation Provider Recognized for New Technology after Vote by Digital Marketing Professionals
Boston, Mass. – Mar. 6th, 2014 – Hub’Scan, the major digital analytics quality assurance software provider, today announced it has been selected as a finalist for the Digital Analytics Association (DAA) 2015 Awards for Excellence. Hub’Scan has been voted as finalist in the New Technology of the Year category. This award program recognizes the individuals and organizations that help digital marketers overcome the challenges of data acquisition, exploration, dedication and application.
Hub’Scan has been developing processes and best practices for digital analysts since 2008 before introducing Hub’Scan EX, a cutting-edge Software as a Service quality assurance solution to the digital analytics market in 2014. Our approach was met with great praise by an industry that has until now spent too much time checking for quality and consistency in the data collected by digital marketing tags. Hub’Scan EX is the only solution on the market that fully automates the analytics quality assurance process and provides tremendous optimization to the digital marketing conversion funnel. Read More
As we were saying in earlier news, the Digital Analytics Association (DAA) Excellence Awards are upon us.
They award the brightest and most influential players in the digital analytics industry.
Hub’Scan EX is nominated in two categories:
- New Technology of the Year
- Most Influential Agency/Vendor
We would really like to count on your support when the vote opens after January 22nd.
If you are a DAA member, you will receive a notification with your ballot so make sure to vote in all four categories!
Thanks in advance!
At any rate, fear not, Hub’Scan will be sponsoring the DAA Excellence Award Gala dinner during which the awards will be presented. Make sure you’re dressed for the occasion and don’t forget to buy a ticket
It’s official, we are sponsor at the Adobe Summit in Salt Lake City from March 6-13!
Again, the Summit will take place at the Salt Palace Convention Center.
The Summit is going to be crowded so make sure to book a meeting with our team!
We will not be there for Ski Day but don’t let that hold you back!
See you in Salt Lake City!
Hub’Scan Inc. announces the release of its new version of Hub’Scan EX!
Released this January, it includes 2 notable new features:
– SEO compliance and recommendation reports (yes, you read that right)
– PixelCheck : a server call QA functionality
As we scan our clients’ web properties, we also record information about each page’s contents – including content that’s indexed by search engines such as Google, Bing, Yahoo! and others.
Hub’Scan EX now provides you page-by-page SEO reports that highlight areas for improvement in terms of copy content, richness, image usage, and more!
Hub’Scan can show you where to optimize your site from a web marketing and SEO perspective in a single pass, where you would normally need 3 or 4 different solutions to accomplish the same task!
Improve conversion by fixing broken tags – and content too!
While our web marketing tag quality assurance processes are top notch, we cannot vouch for the robustness of a vendor’s solution or for your technical team’s skill at implementing tags.
This is why we are adding a new functionality we call PixelCheck that validates the technical validity of an analytics server call and ensures each page view and event call is well-formed and can be safely sent to the data collection server.
PixelCheck can help warn you when your vendor suffers from any time of error or outage.
Next time you run a scan, look for a brand new option box
Also available in this release:
Better geo-location coverage and processing power
Our scanning infrastructure benefits from data centers around the world (USA, France) but can also scan your website from your own country. This will give you an even more precise idea of how your server and tags behave when faced with traffic from multiple geographic locations. If you have such specific requirements, please contact your Hub’Scan representative or preferred partner.
We just opened a new processing cluster, boosting our scanning speed beyond 6 million pages per hour.
Pretty fast, huh?
Misc. improvements and bugfixes
Improved detection for Google Universal Analytics use of POST server calls, brought on by heavier data payloads when using enhanced commerce and/or multiple custom dimensions and metrics.
Reminder: the scenario recorder plug-in is available for major browsers
Our Scenario Recorder plug-in is available for the following major browsers:
- Internet Explorer
- Mozilla Firefox
- Google Chrome
- Apple Safari
Great improvements! Can I use them already?
Yes! If you’re a Hub’Scan customer, go ahead and sign in to your console! These new features have been added to your account and come at no extra cost!
If you are not (yet) a Hub’Scan customer, we’d love you to try out our solution for FREE.
We have a special offer for the launch of this new SEO module so go ahead and sign up!
Cambridge, January 9th – Hub’Scan Inc., world leader in digital analytics data layer management and quality assurance, today announced that it has joined the Digital Analytics Association (DAA) to help shape the evolution of the digital marketing industry.
The mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. Dedicated to a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key training resources, valuable research, discounts to industry events, inclusion in industry publications and participation within social media groups.
We are back on the eMetrics Summit tour!
We return to San Francisco from March 31st to April 2nd, 2015 and this time we are backing the event as a Diamond sponsor!
Find us at booth 612 and around the exposition hall from March 31st to April 1st!
As friends of Hub’Scan, you can get a 25% discount off your eMetrics pass when you use promo code HUBEMSSF1525 on the eMetrics registration form.
Want to learn more about Hub’Scan EX’s new features? Contact us and save a meeting slot right now!
See in in San Francisco!
Nominations for the Digital Analytics Association (DAA) Awards for Excellence are open until January 12th!
We cannot self-nominate but feel free to nominate Hub’Scan in the New Technology of the Year category.
For more information on the award process, visit http://www.digitalanalyticsassociation.org/awardsforexcellence
To nominate Hub’Scan, follow this simple 3-step form in the link below:
After the announcement earlier this month, we did not think we’d be releasing again so soon but we wanted to deliver in time for Thanksgiving!
Truth be told, we had very ambitious plans for the original November 2014 release but felt we needed more time to test a few new features that needed additional polishing.
This time, the release will affect your account no later than November 26th, with no action required on your part.
But let’s take a look at the new features and improvements in this release!
It’s a “Scenarios Special Edition”!
Scenarios take center stage in this release with more features to make your life as a digital analyst / marketer even easier.
After you’ve heard clients and partners referring to Hub’Scan scenarios as “analytics killer app” or “the solution the industry had been looking for since 2002″, it comes as no surprise that we should focus our R&D efforts on this particular feature set in Hub’Scan.
Scenario recorder plug-in is now available for all major browsers
Up until now, we had focused our Hub’Scan Recorder plug-in development on Mozilla Firefox because it is the closest browser to our scenario platform. We are proud to announce that our Recorder plug-in now available for the following major browsers:
- Internet Explorer
- Mozilla Firefox
- Google Chrome
- Apple Safari
You can download the latest version of the Recorder plugin when you visit the scenario creation dialog or from thesupport portal.
Scenario / Scan hybrid mode
Up until now, you could run either a scan or a scenario. Each had it’s strengths:
- a scan is meant to assess the exhaustiveness of the tagging and its quality
- a scenario applied that same QA methodology found in scans but applies it to re-playable user journeys.
We are now introducing hybrid scanning. Think of it as a scan that requires a scenario to qualify a visit or a visitor.Hybrid scanning allows you to run a scenario as the prelude to scanning a page. This is a very powerful feature because it can -for instance- emulate a user logging in and then view one or more pages as that user. This means that cookies and user-specific business data is made persistent across the scan therefore giving you a precise view of how your tags behave.
Go ahead and try it, we’re fairly confident you’ll like it!
Do you want to contribute feature requests and other ideas?
Use our new forums to post feature suggestions!
Dynamic variables in scenarios
Sometimes in scenarios, you will want to use randomized values such as an e-mail address when testing a newsletter sign-up form for instance. Hub’Scan scenarios now come equipped with a variety of dynamic variables to do just that.
- #EMAIL# will generate a random e-mail address
- #TWITTER# will generate a fake twitter handle
- #PARAGRAPH# will generate a paragraph composed of fake words
- #NOW# will return today’s date
And we have a lot more in store!
Feel free to use these variables in scenarios!
Misc. improvements and bugfixes
- Improved detection for Google Tag Manager
- Misc. interface bugs and leftover French language bits
That’s it for this release!
Those new and improved scenarios sound great, right?
We believe these new features and improvements will make your life easier as a digital marketer / analyst. Don’t wait and log on to the console!
We have just opened the Hub’Scan forums!
These forums will allow you to participate in a vibrant community of digital analytics practitioners and experts!
Right now we offer two main forums:
- One for all discussions related to Hub’Scan: product information, informal support, questions and best practices.
- Another forum dedicated to the digital analytics community where you can share issues or solutions, ask for advice or provide feedback on significant analytics experiences.
So come join the community, it’s open to everyone!