BOSTON, June 8, 2015 /PRNewswire/ —
Hub’Scan Inc. announced today the availability of a new series of enhancements to Hub’Scan EX, its award-winning digital marketing auditing platform. Hub’Scan EX’s cloud-based SaaS platform provides monitored tracking and validation of the tags and campaigns deployed by its customers and agency partners.
The new enhancements allow for unrivalled flexibility when it comes to managing digital marketing deployment specifications. These improvements help ensure that digital marketing projects collect the right data about campaigns, content being viewed, user behavior, transaction data, or any tag-based data point. Chief among the enhancements are: enhanced tagging plan management, data quality monitoring of cross-country digital properties, improved SEO audits, a super-sized library of supported tag solutions, UI improvements – and much more!
Thanks to this series of enhancements, Hub’Scan customers will be able to improve their overall traffic acquisition, visitor behavior knowledge and business conversion.
“These new enhancements are a boon for digital marketers that constantly launch multi-channel campaigns,” says Eric Dumain, Founder and CEO at Hub’Scan. “Our focus on data quality is what helps digital marketing professionals deliver accurate reporting, make the right decisions and drive higher ROI. We remain committed to aggressive development and release cycles so that our customers and agency partners can constantly benefit from our innovation. This set of enhancements constitutes the last minor release for Hub‘Scan EX before the V7 release slated for this summer.”
Hub’Scan Inc. are the creators of Hub’Scan EX, the world’s most advanced and award-winning digital marketing quality assurance SaaS platform. Hub’Scan EX lays the groundwork for digital analytics business processes. Combined with a unique model for exhaustive tag auditing, it ensures 100% tag coverage, compliance and efficiency 24/7.
Hub’Scan EX addresses global ecosystems and manages tagging compliance and data layer quality for all three phases of digital analytics: traffic acquisition, visitor behavior and customer conversion. Learn more about Hub’Scan at http://www.hub-scan.com.
Press contact details
We have been working on Hub’Scan EX and its functionalities to bring you even more power for your tag quality assurance! We like to think of this release as an appetizer for version 7 which is planned for this summer (more news about this soon!).
In this release we are focusing on improvement of existing features, based of course on our own product roadmap but also on your customer feedback.
Your account will be automatically upgraded on June 8th as we transparently roll out the new version, at no additional cost. No action is required on your part!
On to the improvements!
Boston – Apr. 2nd, 2015 – Hub’Scan Inc. received the Excellence Award for Best New Technology of the Year 2015, rewarding its core SaaS Platform Hub’Scan EX. The award was presented by the Digital Analytics Association (DAA) at the 2015 annual gala in San Francisco.
This prestigious award recognizes the outstanding contributions to the digital analytics industry by individuals, agencies, vendors and practitioners. In many respects, the DAA Excellence Awards are to digital analytics what the Academy Awards are to the cinema industry.
Hub’Scan was initially nominated for the award in December of 2014 and then was elected as one of five finalists after a vote by DAA members. In the final round, Hub’Scan was up against other prestigious names such as Google, Ensighten, Visual IQ or Webtrekk. The final decision was made by a panel of judges composed of renowned industry experts.
“We are proud to see Hub’Scan recognized as the DAA’s Excellence Award for New Technology of the Year.” says Eric Dumain, Founder & CEO at Hub’Scan. “With Hub’Scan, we have proven that we provide innovation and disruption to the digital analytics industry. This award is further sign of the recognition by our peers in digital marketing.”
In his acceptance speech, Eric Dumain acknowledged the work accomplished by the Hub’Scan team and had a thought for late boss Steve Jobs from his days at Apple.
“It is gratifying to recognize how our industry has evolved and prospered, as shown in the increasing sophistication and ingenuity displayed by the annual award nominees. The DAA is proud to honor these individuals and organizations who are contributing so impressively to the field of digital analytics”, said Charles Davis, VP, Solutions Director at Blast Analytics & Marketing and Chair of the Awards for Excellence Committee.
About Hub’Scan Inc.
Hub’Scan Inc., is the creator of award-winning Hub’Scan EX, the world’s most advanced digital marketing quality assurance SaaS platform. Hub’Scan EX lays the groundwork for digital analytics business processes. Combined with a unique model for exhaustive tag auditing, it ensures 100% tag coverage, compliance and efficiency 24/7. Hub’Scan EX addresses global ecosystems and manages tagging compliance and data layer quality for traffic acquisition, visitor behavior and customer conversion.
Learn more about Hub’Scan at http://www.hub-scan.com.
Contact : Kelly Merran – email@example.com
About the Digital Analytics Association
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has members around the world, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at http://www.digitalanalyticsassociation.org.
Contact: Judith Vanderkay, +1 781-876-6208 or at firstname.lastname@example.org
Hub’Scan EX Selected as Digital Analytics Association Awards Finalist for New Technology of the Year
Revolutionary Digital Analytics Optimisation Provider Recognized for New Technology after Vote by Digital Marketing Professionals
Boston, Mass. – Mar. 6th, 2014 – Hub’Scan, the major digital analytics quality assurance software provider, today announced it has been selected as a finalist for the Digital Analytics Association (DAA) 2015 Awards for Excellence. Hub’Scan has been voted as finalist in the New Technology of the Year category. This award program recognizes the individuals and organizations that help digital marketers overcome the challenges of data acquisition, exploration, dedication and application.
Hub’Scan has been developing processes and best practices for digital analysts since 2008 before introducing Hub’Scan EX, a cutting-edge Software as a Service quality assurance solution to the digital analytics market in 2014. Our approach was met with great praise by an industry that has until now spent too much time checking for quality and consistency in the data collected by digital marketing tags. Hub’Scan EX is the only solution on the market that fully automates the analytics quality assurance process and provides tremendous optimization to the digital marketing conversion funnel. Read More
As we were saying in earlier news, the Digital Analytics Association (DAA) Excellence Awards are upon us.
They award the brightest and most influential players in the digital analytics industry.
Hub’Scan EX is nominated in two categories:
- New Technology of the Year
- Most Influential Agency/Vendor
We would really like to count on your support when the vote opens after January 22nd.
If you are a DAA member, you will receive a notification with your ballot so make sure to vote in all four categories!
Thanks in advance!
At any rate, fear not, Hub’Scan will be sponsoring the DAA Excellence Award Gala dinner during which the awards will be presented. Make sure you’re dressed for the occasion and don’t forget to buy a ticket 😉
It’s official, we are sponsor at the Adobe Summit in Salt Lake City from March 6-13!
Again, the Summit will take place at the Salt Palace Convention Center.
The Summit is going to be crowded so make sure to book a meeting with our team!
We will not be there for Ski Day but don’t let that hold you back!
See you in Salt Lake City!
Hub’Scan Inc. announces the release of its new version of Hub’Scan EX!
Released this January, it includes 2 notable new features:
– SEO compliance and recommendation reports (yes, you read that right)
– PixelCheck : a server call QA functionality
As we scan our clients’ web properties, we also record information about each page’s contents – including content that’s indexed by search engines such as Google, Bing, Yahoo! and others.
Hub’Scan EX now provides you page-by-page SEO reports that highlight areas for improvement in terms of copy content, richness, image usage, and more!
Hub’Scan can show you where to optimize your site from a web marketing and SEO perspective in a single pass, where you would normally need 3 or 4 different solutions to accomplish the same task!
Improve conversion by fixing broken tags – and content too!
While our web marketing tag quality assurance processes are top notch, we cannot vouch for the robustness of a vendor’s solution or for your technical team’s skill at implementing tags.
This is why we are adding a new functionality we call PixelCheck that validates the technical validity of an analytics server call and ensures each page view and event call is well-formed and can be safely sent to the data collection server.
PixelCheck can help warn you when your vendor suffers from any time of error or outage.
Next time you run a scan, look for a brand new option box 😉
Also available in this release:
Better geo-location coverage and processing power
Our scanning infrastructure benefits from data centers around the world (USA, France) but can also scan your website from your own country. This will give you an even more precise idea of how your server and tags behave when faced with traffic from multiple geographic locations. If you have such specific requirements, please contact your Hub’Scan representative or preferred partner.
We just opened a new processing cluster, boosting our scanning speed beyond 6 million pages per hour.
Pretty fast, huh?
Misc. improvements and bugfixes
Improved detection for Google Universal Analytics use of POST server calls, brought on by heavier data payloads when using enhanced commerce and/or multiple custom dimensions and metrics.
Reminder: the scenario recorder plug-in is available for major browsers
Our Scenario Recorder plug-in is available for the following major browsers:
- Internet Explorer
- Mozilla Firefox
- Google Chrome
- Apple Safari
Great improvements! Can I use them already?
Yes! If you’re a Hub’Scan customer, go ahead and sign in to your console! These new features have been added to your account and come at no extra cost!
If you are not (yet) a Hub’Scan customer, we’d love you to try out our solution for FREE.
We have a special offer for the launch of this new SEO module so go ahead and sign up!
Cambridge, January 9th – Hub’Scan Inc., world leader in digital analytics data layer management and quality assurance, today announced that it has joined the Digital Analytics Association (DAA) to help shape the evolution of the digital marketing industry.
The mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. Dedicated to a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key training resources, valuable research, discounts to industry events, inclusion in industry publications and participation within social media groups.
We are back on the eMetrics Summit tour!
We return to San Francisco from March 31st to April 2nd, 2015 and this time we are backing the event as a Diamond sponsor!
Find us at booth 612 and around the exposition hall from March 31st to April 1st!
As friends of Hub’Scan, you can get a 25% discount off your eMetrics pass when you use promo code HUBEMSSF1525 on the eMetrics registration form.
Want to learn more about Hub’Scan EX’s new features? Contact us and save a meeting slot right now!
See in in San Francisco!
Nominations for the Digital Analytics Association (DAA) Awards for Excellence are open until January 12th!
We cannot self-nominate but feel free to nominate Hub’Scan in the New Technology of the Year category.
For more information on the award process, visit http://www.digitalanalyticsassociation.org/awardsforexcellence
To nominate Hub’Scan, follow this simple 3-step form in the link below: