GDPR Compliance Audit for Tags
The European General Data Protection Regulation (GDPR) takes effect on May 25th, 2018.
The regulation revolves around collecting visitor consent for all kinds of data collection purposes. This is meant to respect user privacy and restore trust in data collection practices.
Companies with customers and visitors from Europe need to comply with the regulation or incur substantial fines if their digital environments are found to collect data without proper user consent.
Why should you care?
If you use tag-based tracking technologies such as Google Analytics, Adobe Analytics or others, you should make sure these tags only get fired after a visitor from Europe gives consent. Some tags start collecting user information without waiting for consent and need to be identified and adjusted in order to comply with GDPR. Beyond the fear of penalties, complying with GDPR shows to your customers that you are a company or a brand they can trust.
And trust means more business.
How can Hub’Scan help?
Hub’Scan leverages its scenario technology to record user consent patterns and checks whether tags from unselected consent categories are triggered.
This will allow your digital marketing team to identify leaky tags or loose tag management rules.
Save precious time and money running compliance audits!
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Sign up for your personalized demo right now and you will see how much time and energy Hub’Scan can save for your digital marketing practice!
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