In any data collection initiative, you should have a blueprint of sorts that lists all tags and value that you want to collect for each user visit and interaction on your site. This is called a tagging plan and should be your reference document when it comes to tag-based digital marketing data collection.
We verify that your analytics and marketing tags capture the right data, in compliance with your tagging plan. Don’t have a tagging plan yet? We can generate one for you based on scan data!
Hub’Scan can provide you with a quality report that indicates whether your tag data matches your specifications, showing which tags cause problems and which pages should be fixed.
Make sure you report the right data! Use Hub’Scan to certify your data quality, 24/7!