Hub’Scan EX audits your analytics and marketing tags and ensures that you are collecting 100% accurate, reliable data 24/7. Hub’Scan EX browses your website like a normal visitor would with an actual browser.
It looks for a tag’s presence, activation, firing and finally its safe arrival at the analytics collection server.
It also checks for errors such as broken links and performance metrics such as page loading time and timeouts. Many audit applications will only scan a sample of your website’s pages. We believe that 100% coverage is key to maintaining data quality.
Hub’Scan is not a “regular” website crawler: it actually browses your website, reads page contents, executes scripts – and therefore triggers tags, like any visitor would! We scan exhaustively at speeds of over 6 million pages per hour.
Hub’Scan will provide you with detailed tagging status reports which indicate what went wrong with your tags and which site sections need your immediate attention.
We verify that your analytics and marketing tags capture the right data, in compliance with your tagging plan. Don’t have a tagging plan yet? We can generate one for you based on scan data!
Hub’Scan can provide you with a quality report that indicates whether your tag data matches your specifications, showing which tags cause problems and which pages should be fixed.
If your site is slow, users will become discouraged and abandon the site quickly. Performance issues on a website can be caused by a number of issues, including server and network issues and “heavy” pages that contain large, slow-loading images and other media. These issues can cause a large decrease in conversion. And the worst part is, many companies are experiencing this type of conversion loss simply because they’re unaware of performance issues.
When you define requirements for your digital analytics strategy, you usually go through a business requirement and KPI definition phase. Those requirements and KPIs must be met and fed by your digital analytics solution and its data collection capabilities. This should lead the digital analytics team to build a document called a tagging plan, also called “data collection plan” or even “tagging blueprint”.